LAV
AMBIENTE 2023
LAV
AMBIENTE
Ambiente is the leading international consumer goods trade fair. With its uniquely diverse offer, it is the platform for the entire market.
With LAV brand and product strength, it is among the influential participants of the ambiente fair every year.
In our stand design, which sits on a 450 m2 floor area, we primarily separated the lounge area and the diversity in the product range.
We have created areas where products can express their world and style in the exhibition, each of which is supported by their visual world.
CLIENT
LAV TÜRKİYE
LOCATION
FRANKFURT MESSE, GERMANY
YEAR
FEB, 2023
PERFECT
WELCOME
The bar is the heart of the LAV Stands. During the fair, you are hosted in a real bar in a cafe environment, to meet and taste wonderful presentations. In this area, which is separated from the products by staying in Lav MOOD with LED screens, you can continue your conversations with full hospitality without ever leaving the brand.
DESIGN CRITERIA
STAND
We provided an effective brand display with lightbox posters at the height to meet all doors and aisles of the exhibition ground.
The stand welcomes the visitor with the appropriate display of the brand and its products.
Differences in Design
In the design, we paid attention to creating spaces in its own world for each product group, but the holistic balance and harmony never gets complicated by this diversity. Plain and readable exhibition areas were created despite all this diversity
Product Display Areas Product Display Areas
Glass is a transparent material, how can this transparency be shown without the right light and the right background. Therefore, the product display areas have been created as white, the color that will come under the glass, regardless of the light and stand material
We all want a sustainable world. now the whole world builds their production on sustainability, moreover, we started to talk about sustainability not only for production lines but also for employees.
LOUNGE AREA
Different meeting areas were offered to different groups, while providing equal comfort in all these areas, an area where a total of 72 people could be seated at the same time was created.
